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About Us

Famous Toys is a business-to-business wholesaler specializing in children's toys for the grocery, hardware, and drug store sectors across Canada. We offer a diverse range of products from top manufacturers, ensuring quality and innovation in every item. We believe in the power of play to bring people together and create lasting memories.

What We Do

The toy industry is booming, driven by video games, a growing adult consumer base, and the rising average age of parents. Toys do more than entertain; they support a child's physical, mental, social, and emotional development. Reflecting the times and cultures they come from, toys provide children with tools to relate to their world. At Famous Toys, we embrace technology in every part of our business to make it easy and risk-free to have a fun and profitable toy category.

Toys are timeless and relatable to all ages. Carrying toys broadens your customer base and creates a one-stop shopping experience, adding fun to your store while increasing sales, profit, and basket size. Working with Famous Toys ensures you get the best toy category solutions for your business, featuring the latest and greatest toys that drive traffic and sales. Our brand name closeouts offer great value to your customers, and our imported value brands protect your margins. Our knowledgeable sales force understands your target market, and we help control your inventory by breaking case packs. Plus, our Risk Eliminator Policy guarantees you won't lose money.

Our History

Famous Toys was established in 1999 by Richard Pierson with the mission of delivering exceptional customer service and top-quality products to businesses throughout Canada. With over 25 years of experience, Richard Pierson is a distinguished figure in the field and has served as both a member and past president of the Edmonton chapter of the Entrepreneurs' Organization (EO), a prestigious global network of business owners in 48 countries.

As a proudly Canadian-owned and operated national toy distributor, we operate from a 65,000 square-foot warehouse in Edmonton, Alberta. Our extensive partnerships with over 150 vendors enable us to provide an exceptional product mix, superior margins, and outstanding value to our customers.

Our Core Values

As our company has grown and evolved over the years, our core values have remained fundamental to our identity and operations.

Have Fun

We believe that having fun is essential, and we aim to bring joy to every playtime experience!

Be Passionate

We are good at what we do because we care about you!

Anything Can Be Win-Win

Our commitment to a win-win partnership ensures that both our clients and their customers benefit from working with us!

Spend Time with Friends and Family

Quality time spent with friends and family is important to us - our toys are chosen to enhance these cherished moments.

Embrace Change

We continuously seek out the latest and most engaging toys from top manufacturers.

Our Team

Richard Pierson

Chief Kid

Our founder, Richard Pierson, brings over 25 years of experience in the toy industry. He has also served as a member and past president of the Edmonton chapter of the Entrepreneurs' Organization (EO), a global network of business owners in 48 countries.

Stephanie Walchuk

Chief Toy Tester

Our Chief Toy Tester, Stephanie, is the voice of the customer. With a background in buying general merchandise for independent pharmacies, a passion for shopping, and a vast network of moms, she brings valuable insights. Raising a young child herself, Stephanie stays on top of the latest trends to ensure we offer products that resonate with your community's needs.

Barb Teague

Sales Representative

Buffy Clynes

Sales Representative

Trisha Ladouceur

Sales Representative

What Our Clients Say

Find out what sets us apart, as told by our valued partners.

“There is a vast variety, good prices, and amazing customer service. Being able to view and order everything online is also super convenient.”

“The customer service is fantastic. If there is ever any problem, they let us know right away and how to fix it.”

Author's name

“There is a lot of choice. Orders have always been shipped well and shipped fast.”

“The absolute best customer service I’ve ever experienced.”

Get Started with Famous Toys

Join Famous Toys today and gain access to our curated selection of top-quality toys, perfect for your business needs!