What We Do
The toy industry is booming, driven by video games, a growing adult consumer base, and the rising average age of parents. Toys do more than entertain; they support a child's physical, mental, social, and emotional development. Reflecting the times and cultures they come from, toys provide children with tools to relate to their world. At Famous Toys, we embrace technology in every part of our business to make it easy and risk-free to have a fun and profitable toy category.
Toys are timeless and relatable to all ages. Carrying toys broadens your customer base and creates a one-stop shopping experience, adding fun to your store while increasing sales, profit, and basket size. Working with Famous Toys ensures you get the best toy category solutions for your business, featuring the latest and greatest toys that drive traffic and sales. Our brand name closeouts offer great value to your customers, and our imported value brands protect your margins. Our knowledgeable sales force understands your target market, and we help control your inventory by breaking case packs. Plus, our Risk Eliminator Policy guarantees you won't lose money.
Our History
Famous Toys was established in 1999 by Richard Pierson with the mission of delivering exceptional customer service and top-quality products to businesses throughout Canada. With over 25 years of experience, Richard Pierson is a distinguished figure in the field and has served as both a member and past president of the Edmonton chapter of the Entrepreneurs' Organization (EO), a prestigious global network of business owners in 48 countries.
As a proudly Canadian-owned and operated national toy distributor, we operate from a 65,000 square-foot warehouse in Edmonton, Alberta. Our extensive partnerships with over 150 vendors enable us to provide an exceptional product mix, superior margins, and outstanding value to our customers.
Our Core Values
As our company has grown and evolved over the years, our core values have remained fundamental to our identity and operations.
Our Team
Richard Pierson
Chief Kid
Our founder, Richard Pierson, brings over 25 years of experience in the toy industry. He has also served as a member and past president of the Edmonton chapter of the Entrepreneurs' Organization (EO), a global network of business owners in 48 countries.
Stephanie Walchuk
Chief Toy Tester
Our Chief Toy Tester, Stephanie, is the voice of the customer. With a background in buying general merchandise for independent pharmacies, a passion for shopping, and a vast network of moms, she brings valuable insights. Raising a young child herself, Stephanie stays on top of the latest trends to ensure we offer products that resonate with your community's needs.
Barb Teague
Sales Representative
Buffy Clynes
Sales Representative
Trisha Ladouceur
Sales Representative
What Our Clients Say
Find out what sets us apart, as told by our valued partners.